Introduction

Welcome to Codeage, a professional digital marketing agency operating from Pakistan through our website www.codeagepk.com. We are committed to protecting your privacy and handling your personal data with the highest standards of transparency, integrity, and compliance.

This Privacy Policy explains how Codeage collects, uses, stores, shares, and protects the personal information of visitors, clients, and prospects who interact with our website or services. By using our website or engaging our services, you agree to the practices described in this policy.

Who We Are

Codeage is a digital marketing agency providing services including but not limited to search engine optimisation (SEO), pay-per-click advertising (PPC), social media marketing, content creation, web design, and digital strategy consulting.

For the purposes of applicable data protection law, Codeage acts as the Data Controller for personal data collected through this website.

Website: www.codeagepk.com

Email: codeagepk@gmail.com

Country of Operation: Pakistan

Personal Data We Collect

We collect personal data only when it is necessary for a legitimate business purpose. The types of personal data we may collect include:

Data You Provide to Us

Full name and job title

Business name and website URL
Email address and telephone number
Billing and postal address
Information provided in enquiry or contact forms
Project briefs, campaign goals, or marketing requirements

How We Use Your Personal Data

Codeage uses your personal data for the following purposes:

To respond to your enquiries and provide requested information about our services
To deliver digital marketing services to clients under a contractual agreement
To manage client accounts, billing, and communications
To send marketing communications where you have given consent
To improve our website performance and user experience
To comply with legal obligations and regulatory requirements
To conduct analytics and measure the effectiveness of our campaigns
To prevent fraud and ensure the security of our systems

Legal Basis for Processing

We process your personal data under the following lawful bases:

Contract: Processing is necessary to fulfil a contract with you or take pre-contractual steps at your request.
Legitimate Interests: We process data to operate our business effectively, improve our services, and prevent fraud, provided your rights are not overridden.
Consent: Where you have explicitly consented to receiving marketing communications or the use of non-essential cookies.
Legal Obligation: Where we are required to process data to comply with applicable law in Pakistan.

Sharing Your Personal Data

Codeage does not sell, rent, or trade your personal data to third parties. We may share data with trusted partners only where necessary:

Service Providers: Cloud hosting, CRM platforms, email delivery, and analytics tools (e.g., Google, HubSpot, Semrush) bound by data processing agreements.
Professional Advisers: Accountants, solicitors, or auditors under duties of confidentiality.
Regulatory Authorities: Where required by law, court order, or to protect legal rights.
Business Transfers: In the event of a merger, acquisition, or sale of company assets, personal data may be transferred subject to equivalent protections.

Data Retention

We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy. Our general retention periods are as follows:

Client data: Retained for 7 years following the end of a contract to meet legal and tax obligations.
Enquiry and prospect data: Retained for up to 24 months if no contract is established.
Marketing consent records: Retained until consent is withdrawn, plus 12 months.
Website analytics data: Retained for up to 26 months in accordance with Google Analytics defaults.
Upon expiry of the retention period, personal data will be securely deleted or anonymised.

Cookies & Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience and help us understand how visitors use our site.

Types of Cookies We Use

Essential Cookies: Required for the website to function correctly. These cannot be disabled.
Analytics Cookies: Enable us to understand visitor behaviour and improve our content (e.g., Google Analytics).
Marketing Cookies: Used to deliver relevant advertisements and track campaign performance.
Preference Cookies: Remember your settings and personalisation choices.
You may manage your cookie preferences through our Cookie Consent Banner upon first visiting the website, or by adjusting your browser settings. Please note that disabling certain cookies may affect website functionality.

Your Data Protection Rights

You have the following rights in relation to your personal data:

Right of Access: You may request a copy of the personal data we hold about you.
Right to Rectification: You may request correction of inaccurate or incomplete data.
Right to Erasure: You may request deletion of your data in certain circumstances.
Right to Restrict Processing: You may request we limit how we use your data.
Right to Data Portability: You may request a portable copy of your data in a structured format.
Right to Object: You may object to processing based on legitimate interests or direct marketing.
Right to Withdraw Consent: Where processing is based on consent, you may withdraw it at any time.
To exercise any of these rights, please contact us at codeagepk@gmail.com. We will respond within 30 days.

Data Security

Codeage takes the security of your personal data seriously and implements appropriate technical and organisational measures to protect it against unauthorised access, accidental loss, destruction, or disclosure. These measures include:

SSL/TLS encryption on all data transmissions via our website
Secure cloud storage with access controls and regular backups
Staff training on data protection and information security
Regular review and updating of our security practices
While we take every reasonable precaution, no method of electronic transmission or storage is completely secure. We encourage you to take steps to protect your own information online.

International Data Transfers

Some of our third-party service providers may store or process your data outside Pakistan. Where such transfers occur, we ensure appropriate safeguards are in place to ensure your data remains protected to an equivalent standard.

Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us immediately and we will take steps to delete such information promptly.

Third-Party Links

Our website may contain links to third-party websites, social media platforms, or partner pages. This Privacy Policy applies solely to our website and services. We are not responsible for the privacy practices of third-party websites and encourage you to review their policies independently.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal requirements. The most current version will always be published on this page with an updated effective date. We encourage you to review this page periodically. Where changes are material, we will notify you by email (if we hold your details) or by a prominent notice on our website.